Category: 建築
《本事好不如野心大》是一本教你如何在世界上成功的實用手冊：一本獻給才華洋溢者與膽怯者的口袋聖經，幫助你將難以想像之事化為可能，將不可能變成現實。
全球頂尖廣告大師保羅·亞頓，針對解決問題、回應簡報、溝通、善用籌碼、犯錯與創意等多元議題，分享他的智慧——這些努力皆可應用於現代生活的各個層面。
這本振奮人心又幽默的小書，提供了對廣告世界的獨特見解，是一本集結名言、事實、圖片、機智與智慧的奇特彙編——全部濃縮成易於消化、一口大小的篇幅。如果你想在生活或事業中取得成功，這本書絕對是必讀之作。
The oversized format and bold typography make it perfect for flipping to a random page when I need a quick jolt of confidence before a pitch. It’s small enough to toss in my bag but carries more punch than most full-length business books I’ve forced myself through.
I’ve read it twice now, once on the train and once at my desk before a big pitch, and it’s the kind of book that makes you want to underline every other page. The chapters are short enough to dip into between meetings, yet each one lands like a quiet nudge to stop playing small.
My copy’s already got dog-eared pages in the first week—the way it reframes ambition into bite-sized, doable steps actually changed how I approach studio deadlines. It’s compact enough to slip into my bag for site visits, which is exactly what I needed.
