Category: 建築
本系列暢銷書《101 Things I Learned®》推出廣告主題專書，提供獨特且易於理解的課程，是學生、畢業生、一般讀者，甚至資深專業人士的絕佳資源。
廣告業節奏快速且令人困惑，廣告學校也是如此。本書是《101 Things I Learned®》系列的最新作品，專為迷失在術語、數據和創意死胡同中的學生而設計。一百零一堂圖文並茂的課程，提供關於消費者心理、媒體、目標受眾、創意和設計的深刻見解，並探討一系列引人深思的問題：為什麼一半的廣告註定失敗？為什麼廣告中的馬克杯把手應該朝右？禁止香煙廣告為何反而創造更多吸煙者？人們為何容易受宣傳影響？什麼時候「性」不再能促進銷售？
本書由經驗豐富的廣告主管兼講師撰寫，《101 Things I Learned® in Advertising School》勢必能吸引學生、尋求新方法打造廣告活動的資深專業人士，以及希望提升品牌知名度的小企業主。
Bought this for my nephew who just graduated, but I ended up reading half of it myself on the couch before wrapping it. Each lesson is genuinely bite-sized and the format makes it easy to flip to a random page for a quick spark of inspiration.
Read this cover to cover on a flight and it's exactly what the title promises — bite-sized lessons that actually stick, even for someone like me who's been in the industry for a decade. The layout makes it easy to flip to any page for a quick refresh before a pitch.
The bite-sized lessons are perfect for flipping through between meetings, and even as someone with ten years in the industry, I found a few fresh perspectives on client psychology. It's the kind of book you'll actually finish, not just let gather dust on your shelf.
